Nike
Retail Brand Marketing Manager
Brand Manager for Nike’s NYC and the rest of the East Coast with a focused approach on key doors to elevate product, service, environment, visual presentation, and brand storytelling.
House of Hoops Fulton
Opening as the new "Courtside" House of Hoops concept door, the store reflects the Brooklyn community and is reimagined with a fresh new look and feel.
For the grand opening party, Kyrie Irving made a special appearance as we celebrated the new Brooklyn Nets team member days guest days before he started playing. The Brooklyn community showed up and showed out creating a unforgettable event.
Giannis Zoom Freak 1
With the launch of the first Giannis Antetokounmpo signature shoe, House of Hoops Harlem was the epicenter of the third party wholesale launch.
Focusing on family and heritage, the Zoom Freak 1 display draws inspiration from Classical Greek style creating a dynamic experience.
NY vs NY
NY vs NY is the premier basketball tournament of the summer that ignites basketball culture in the city through the lens of 6 Nike sponsored summer leagues.
Bringing NY vs NY storytelling to life throughout the five boroughs including Nike Direct stores, Wholesale, NBHD and City Specialty doors.
AF1—Parks & Rec
The AF1 – ALL FOR 1 – NYC is inspired by parks across the city and those who nurture community through open and play spaces. It pays homage to many of the spaces that Nike has supported.
Force Parks and Rec storytelling came to life across multiple wholesale doors with House of Hoops Harlem being the pinnacle execution.
